Not surprisingly, this high-tech digital market-the good old telephone directories are popular fair. In addition, independent Kelsey Group company has recently conducted a study, as a result of which came to the conclusion that in all countries, there is an active burst release of reference books. Thus, in first place in popularity ratings help References take the product catalog or illustrated price of companies. Periodicity of their release – one every week or every 2 weeks. On the second – the product catalog business class with a larger volume of bands, often only printed on more expensive grades of paper. The periodicity of the production more rare – from 1 per month or quarter to a half-year or a year. Customers representation directories – this any trading company.
Production executive class is also an invaluable worth to maintain the image of large companies operating in various business fields. But the third book with markedly pronounced seasonal demand (telephone, signage, directories codes of cities, geographical atlases, road atlas). They usually come out from 1 to 4 times a year. In developed countries, address-telephone directories exist in all telefoniziruemyh settlements. In our country, telephone directories are available so far mainly in large cities.
Handbook – an expensive process, necessary funding sources. As a rule, it finances advertisers. Because as soon as the demand for advertising in a certain region, it becomes possible publication of a new book. There is a chance to publish new directories and in those cities which already have similar publications, but must make greater efforts to publish his interesting, informative for the consumer. In addition, at the present time has created a large amount of narrow-specialized directories, consider: 'All Restaurants Moscow ',' Verandah ',' All Samara 'guides to the areas of the country, road atlases and other notable popularity in business circles are guides' Phone Codes of Ukraine ", as well as various business directories. It should be noted that users trust to publications that go more than a year and have proven themselves with consumers. A reference to the mass production of high-quality database can provide Only companies that have long worked in the market, have the technology to collect, process information, the system of quality standards and of course experience. Thus, telephone directories, will be in demand until until people stop using phones. Global business publication of telephone directories is developing steadily, and new versions and formats. And there is no obstacle on-line versions of manuals and extension capabilities of mobile phones. Any innovations in communications technology may affect the development of a reference business. However, printed versions of telephone directories are published throughout the world in huge circulations, as searching for information in the book more familiar and comfortable.