If the last time that you sent a bulletin of the news you obtained a great index of openings, what is what you thought? We are going to send more! For the email marketing, it is not better more. The statistics say to us that to more shipments more people terminate themselves she considers or it like Spam. To find the frequency optimum happens to listen to and to respect the needs of your subscribers. Here we will try to find the equation magical of the frequency. 1Who controls the frequency? The shipment of many newsletters can lead to the subscriber to the fatigue and this to repel negatively to the results of the company. Diverse surveys say to us that for the users the favourite frequency is every week or every fifteen days. At the moment many users use filters antiSpam for emails that are sent to them constantly, still you think that you are your the one that dictates the frequency? 2- He chooses your own frequency The frequency equation does not only deal with when you need to make a shipment, is necessary to consider when subscribers want to receive your news.
The form to handle it will say to you if your campaigns are successful or no. The following factors can be of aid to determine your frequency of shipment: Feedback: You know why of the subscribers who terminate themselves? Perhaps they say to you that you send too many to them emails, or that you send excellent messages little Conditions of the market: If you have a small store, you use catalogue, surely you will realise more shipments in the outstanding seasons of the year. So a VLF also can be negative for the business, as she is it one of very high. Preferences: You can let choose the frequency to your subscribers. If the content is interesting you can increase the shipment frequency. Here, the use of a tool of shipment of newsletters can helpful be to send to different frequencies from time from different subscribers. 3- It respects the options of your subscribers If right the day after the shipment of a bulletin of the news arises one very interesting opportunity that you think that to the subscribers much could interest them, respects the frequency that your subscribers chose to receive newsletter. A solution happens to segment plus your list of distribution, giving like option in the form of discharge when newsletter the possibility of excellent bulletin shipment. For more information see Jorge Perez. If the article has interested you and you think that you can make more for comunicarte online with your clients. Relena the following form to obtain demo of Newslettersoft, software Web for creation i shipment of email campaigns marketing: Original author and source of the article.